Who doesn’t want to give a great first impression? Or get a surprise job offer that makes your day? Or just be connected to impressive people? I think it’s fair say we ALL want these things – we want to be impressive, for people to like us, respect us, we want the market to see our value and who doesn’t want to be in good company. This leads to the question – how good is your LinkedIn profile right now? Is it communicating and delivering what you want? This episode assumes you want to dial up your LinkedIn profile and we are going to show you are.
Who doesn’t want to give a great first impression? Or get a surprise job offer that makes your day? Or just be connected to impressive people?
I think it’s fair say we ALL want these things – we want to be impressive, for people to like us, respect us, we want the market to see our value and who doesn’t want to be in good company.
This leads to the question – how good is your LinkedIn profile right now? Is it communicating and delivering what you want?
This episode assumes you want to dial up your LinkedIn profile and we are going to show you are.
Presenter: Gillian Fox
Guest: Lucy Bingle
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Who doesn’t want to give a great first impression? Or get a surprise job offer that makes your day? Or just be connected to impressive people?
I think it’s fair say we ALL want these things – we want to be impressive, for people to like us, respect us, we want the market to see our value and who doesn’t want to be in good company?
This leads to the question – how good is your LinkedIn profile right now? Is it communicating and delivering what you want?
This episode assumes you want to dial up your LinkedIn profile and we are going to show you how.
You are listening to Your Brilliant Career. I'm your host, Gillian Fox – executive coach, women's career expert, and entrepreneur. The podcast that teaches you how to get the most out of your career. We talk tactics, tools, and stories that all help incredible women like you achieve the success you deserve.
If you're a woman who values her career and wants an injection of energy and some practical insights to get you moving, join me for my FREE Live masterclass: How to re-energise your career and shift from flat to inspired.
Join me in this free webinar by registering on our website – https://www.yourbrilliantcareer.com.au/free-webinar and make the rest of 2022 count – really count – for you and your career! I hope to see you there.
Hi everyone and welcome to the show. Can you believe we are at the end of the financial year – how did that happen? There’s no doubt the last six months has been an exciting period for us in this business.
We have practised what we preach here – we have backed ourselves; we’ve been brave, we’ve worked through our strategic plan and developed new opportunities and WE HAVE HAD some fantastic successes – and largely thanks to you, our wonderful growing community.
We love having you here – we have so much more planned for you – particularly for 2023 – big developments landing, so stand by. It’s pretty exciting.
Now after that little ‘happy place’ reflection – we need to get to work. Today we are talking about LinkedIn – which I imagine you are on, and you already have a profile and maybe it is pretty decent.
LinkedIn has been around for more than 19 years now. It has close to 800 million users and is one of the largest platforms for professionals for building strong networks, finding investors, hiring new talents, or even getting hired.
My observation of working with talented women in our RISE program, our 4-month career coaching program, is that many women underestimate LinkedIn’s potential. And they don’t understand or utilise what’s available to them – and it’s a missed opportunity when it comes to their career.
You might prefer spending time on Instagram or Facebook because let’s face it - it’s more fun and light-hearted fun. But those platforms are not helping you take your career to the next level.
By maintaining an active and well put together profile, you can easily stay informed, get hired, build your professional reputation. There are so many opportunities.
I’ve invited Lucy Bingle, CEO of Australia's Leading LinkedIn Agency. They specialise in LinkedIn marketing, selling and thought leadership solutions. Lucy is amazing and is an absolute delight to speak with.
One of Lucy’s wonderful qualities is her generosity, so I’m excited to share this conversation with you today. I know you will walk away with more than 5 BRILLIANT WAYS to improve your profile so you can make a bigger impact.
Now heads up, the sound is not awesome on this interview. That would be my fault. Something on the Zoom recording was not set up the right way. So my sincere apologies and hang in there. Lucy is super clear, and she provides lots of great insights and how to pieces. So, we’ll avoid that little error in the future.
So, for now, get ready because we are diving into 5 ways to dial up your LinkedIn profile for 2022.
Gillian Fox:
So, when you look at someone's LinkedIn profile, one of the first things that comes across is the headline.
Lucy Bingle:
Yes.
Gillian Fox:
Now, when I think about my own LinkedIn profile, it has gone through several iterations over the years. I think I've moved from managing director, to keynote speaker, executive coach, women's career expert, to today we have, "Elevate and retain outstanding women in your organisation”. And our message is very much targeted at the corporates for our in-organisation programs. But Lucy, what's right? How are you supposed to approach the headline what's important for women today?
Lucy Bingle:
So it's a really good question. I think the thing to remember about LinkedIn and where I want everybody to think differently about it is, the way you should approach your LinkedIn profile page is as an evolving, dynamic capability statement. So when people set up their profile page, which would be now 10 plus years ago, they were probably looking for a job, and they were thinking of it more as a holding place for their CV and where I really want to turn it on its head is sort of making people realise that this is actually a live document, it's a capability statement that really should be talking to what you are doing today, and how you help people solve people's challenges, etcetera.
Lucy Bingle:
So when I think about the headline, the first thing I want to say is that LinkedIn is SEO optimised, so therefore keywords are findable, and that is included in that headline piece. So you are able to incorporate some really great keywords into your headline, and the other thing to remember is that, given that there's over 740 million people on this platform, you need to stand out in a really crowded marketplace. And the first thing that LinkedIn does when you set up your profile pages, it defaults to your job title. So going back to your original profile page, when you had it as managing director or CEO, etcetera, you are competing with millions of managing directors and CEOs. So you need to differentiate yourself in the marketplace, and that's how you do it, through your headlines. So think more creatively around it, like you have Gillian, but think about either putting your job title, and then specifying your geolocation or your area of expertise, or incorporating your business' strapline. Don't get so creative though that you alienate yourself, okay? People still want to understand what you do, how you help and what you deliver. So, often you'll see some really crazy, creative lines where you still sort of stand there wondering. I don't want that to be you; I want to be able to understand quite quickly how you help and who you help.
Gillian Fox:
So, does that mean when you have multiple headers, such as I did – executive coach, keynote speaker, so that actually makes the filter bigger and bigger and bigger.
Lucy Bingle:
Yes, it does.
Gillian Fox:
Because it links all of those things. So then if I was a managing director, would it be best to put an industry or something else in front of that to-
Lucy Bingle:
Yeah. Or even, "Managing director, hyphen, specialising in ABC industry," connecting ABC to, you know, using other quite clear key words, or strings of words, that's still makes sense. I mean, look, I'm not trying to just throw a bunch of keywords in, I want it to make sense as well. But look, all the power is not in the headline, that's just a starting point for us, but I definitely want you to differentiate yourself. And I'm a big believer in niching anyway. So I want you to niche your headline.
Gillian Fox:
Yeah. And the bottom line is it doesn't have to be your title either; it can be a descriptor.
Lucy Bingle:
Yeah, exactly.
Gillian Fox:
Yeah. Okay. Super. All right. So, that's our first way to dial up our LinkedIn in 2022; put some work into that headline. One of the things that in our initial conversation you and I spoke about, and I thought was particularly interesting, Lucy was this whole idea of why you want LinkedIn. Because I can't think, people look at it as a tick boxing exercise, "I'm in business, I have to have a LinkedIn profile", but talk to us a little bit about that and what we can do.
Lucy Bingle:
It's very good point, and going back to me wanting you to all think about it as an online capability statement, therefore, I also want you to be reviewing your profile every six months, at minimum, or even on a quarterly basis, because we're all changing and evolving, and our reasons for being here change with us. So therefore, if you were job hunting for instance, or you were looking for your next big role, or you wanted to get on a board or whatever the case may be, you might want to be repositioning your summary section, or your About Me section to really hone in on the skill sets that you have, or the reasons why you'd be a fabulous board member, etcetera. Or if you're a business owner, you might want to be using your, a profile to actually attract talent to that organisation, so again, you might be talking a bit more around your values and visions of the business that you lead, etcetera.
Lucy Bingle:
So going back to your question, it's important, therefore, that the profile really reflects where you are in your career journey, and why you are actually positioning yourself on LinkedIn. Because it could be that you are looking for a job, it could be that you are a business owner who's actually looking for clients and prospects. It could be that you are a leader of an organisation, and you need to be demonstrating thought leadership and leadership, so therefore you want to be talking about that organisation; the values, the vision, the mission, etcetera, and also positioning yourself as a leader in that organisation.
Gillian Fox:
Yeah, most definitely. My observation of working with the women that we coach, they'll dive into their LinkedIn when either they're looking for a job, okay? So they want to make that next move in their career, or they've been promoted, and now they have a lot more visibility, and their profile is higher, so they're very conscious that people will be checking them out on LinkedIn. And they seem to be two very big catalysts, and it's interesting for you to say like, every six months. And when you think about the business environment, you're right, Lucy; a lot happens in six months, a lot does happen. And your focus, you could have a restructure, or different things could happen, that could mean that you need to tweak some of the language and words.
Lucy Bingle:
That's exactly right. That's exactly right. Write your profile pages in first person, okay?
Gillian Fox:
Love that idea.
Lucy Bingle:
So, the reason I want you to do that, and interestingly enough, in C-suite executives tend to think they should be written in third person. I actually like them written in third person, because where I want you to be different on this enormous platform is by personalising the experience of the person that lands on your profile page. And there are some really clever little things that you can do that are actually quick wins. And one of them is by writing in first person because you then are connecting to that reader more immediately, and the other one that I'm not sure if we're touching on, but I'm going to do it early anyway-
Gillian Fox:
That's all right, Lucy.
Lucy Bingle:
Incorporating the 30 second video introduction, which has just been introduced. And that's quite a challenge for a lot of people, because you are putting yourself out there, and I really do understand that. So what I'm saying is that you can do this 30 second video introduction. And again, this is a wonderful way to humanise your profile page and inject personality into it, and a great way for a leader to really demonstrate and showcase their authentic selves in that 30 seconds, and what's important to them. A great way for a business owner, or a leader of a business to also really succinctly articulate who they serve, the challenges they solve, and how to get in touch with them. And I really think that this is the biggest difference in marketing, and in personal branding, is that in 2022, we're all about connecting with people, and we're all about actually putting our most authentic selves first, and that's what people want to work with. People want to work with good people. What am I trying to say? There are a hell of a lot of service providers out there, and experts out there, but you want to be the one that people want to work with because you're a good person, and that you deliver, and you're kind, and you're authentic.
Gillian Fox:
And to that end, in a video, which I assume you could just do with your phone, if you wanted to-
Lucy Bingle:
You can do with your phone, yes.
Gillian Fox:
And then, upload it. And you talk about what you do, and maybe some of, as you said, the problems that you solve, would you also reveal other things like-
Lucy Bingle:
Well, you've only got 30 seconds. Yeah, you've only got 30 seconds, so you'll be surprised, it's short. So my tip there is, practice. Actually, draft what you want to say, and think about the bits that you want to highlight. So you might be able to inject a bit more around yourself personally, but I think you'll find you'll run out of time. I think it'll be, so for me, when I look at my 30 second introduction, I really just quickly talk about what my agency delivers, who's in my team and how we help people and businesses. And by then, I'm done, but I can do it with an open, friendly, approachable manner. And I think that is the key. If you have a few seconds left over where you can inject some other bits of yourselves, then do that. But don't forget, we don't want it rushed. We want it to feel real. We want it to be practiced, but we don't want it so polished that it doesn't actually reflect your personality.
Gillian Fox:
Yeah. I think that's a great tip. And the reason I asked is I remember many years ago, a friend who was a peer in the industry, saw me deliver something, and he actually pulled me up at the end and said, "Gill, you need to give something away of your personal self”. And I was a little shocked, and it was for the whole point that you are making, Lucy, is that relatability and that likability, so people can connect with you. And 30 seconds, as you say, the priority is get your content in, but deliver it in a way that feels very congruent with the real you, and try be relaxed and real about it.
Lucy Bingle:
Yeah.
Gillian Fox:
That's an awesome tip. I love that. I love that, I feel I'm collecting a to-do list. Let's move on to our next point here. I think of it as the 10% edge, and it's a bit that frustrates me personally, it's the bits that people don't fill out on LinkedIn.
Lucy Bingle:
That's right.
Gillian Fox:
And I would say most people, me included, Lucy, I'm probably just as guilty, you know how it gives you a percentage of how much you have actually completed of it, and I'm like, "Oh, but it's fine," what's your insights on this?
Lucy Bingle:
Over 80% of people look at LinkedIn on their mobile devices and iPads, okay? So therefore, you've got this very small window literally on those devices to appear, and to be able to present yourself on what you do and how it helps. So, the first thing that comes up on your LinkedIn profile page that could or could not be populated, but we want to appear in that first part of the window pane is the About Me section. I cannot tell you how many people do not complete that bio section, and yet that is such a valuable piece of real estate, because this is where you can clearly articulate what you do, the services you provide, or the skillset that you have, or the unique selling point about you, and your business, or wherever you are in your career journey. But without filling that out, we don't know anything., We've looked at the photo, we've looked at the background image, we've read your headline and then we've got experience, but that's a really valuable piece of real estate.
Gillian Fox:
And then in terms of approaching that, so first person, we've got-
Lucy Bingle:
First person. Chunk it down, because going back to the fact that over 80% of people are looking at this on mobiles and iPads, so a lot of people are also looking at it when they're in transit or on the go. So therefore, we want the paragraphs to be short, succinct. We don't want War and Peace; I don't want big rolling realms of text because people just will not consume it. It needs to be, which is what we call in marketing land, "Snackable." So people can quickly read the important pieces. I also like to inject bullet points, number points. LinkedIn's really it clunky, you know, it doesn't have great formatting features, so you've got to try and be a bit creative with what you're working with. So therefore, using bullet points, number points, there are some wing dings that you can use. I mean, feel free to look at my LinkedIn profile page, take whatever you can from it.
Lucy Bingle:
The other thing that I want you to include in that About Me section is a call to action, so how do people actually get in touch with you? So make sure that you've got your website, or the email address that you'd like to be approached on. And I know that there are other areas on the LinkedIn profile page to find those contact details, but we don't want to have to make people go hunting for it; we want it to be really upfront and clear so that they know how to get in touch with you.
Gillian Fox:
Well, I think consultants are all over that because it's part of our representation, but what if you are a marketing coordinator with an FMCG company? What would be the protocol there? Would you put the company website? What would you recommend?
Lucy Bingle:
Yeah, I do. Look, I'm big believer in that when you're in a role, you're aligned to that organisation. Yes, your LinkedIn profile page is yours and it is your IP, you own it, and therefore it needs to reflect you, but whilst you are aligned to an organisation, you need to be respectful of that fact. And so, probably, if I was the marketing coordinator, I wouldn't have a call to action necessarily with an email address, I'd just maybe stick to the contact detail. It depends if that marketing coordinator is actually looking for some inbound contact. So what I'm trying to say here is, I would just have my work email. I wouldn't be putting out front your personal email on that, no.
Gillian Fox:
And a lot of people don't provide their email though. And look, part of me can understand that.
Lucy Bingle:
I can understand and that as well. So, it's hard when you do these podcasts and LinkedIn masterclass; there's not a one size fits all approach, but for the marketing coordinator, you may not have a call to action at the end of your About Me section, but you should still absolutely complete that About Me section that really talks to your strong skills, what you deliver for that organisation, how you help, might even have some projects that you've worked on, etcetera.
Lucy Bingle:
Sorry, in the other section that I think is overlooked often is this Featured section. So remembering the journey of the viewer, right? So they've met you maybe in a meeting or through a podcast like this, we've exchanged business cards, they might have lost the business cards, or nobody had a business card. They then go back to their desk and they think, "Oh, I want to learn more about Lucy Bingle”. They then Google, "Lucy Bingle," and for everybody, the first thing that comes up is your LinkedIn profile page. So right there is the reason that you need to have a completed, best in class LinkedIn profile page, because this is your first digital touchpoint about your personal brand, so it needs to really shine. So therefore, once they've looked at your headline, your lovely, approachable headshot and your 30 second video, and your background image, they then read the About Me section, and then under that, you've got this opportunity to complete a Featured section, and this is where you can add rich media files, you can add marketing collateral that you might have to hand, or interviews that you've done with people, or press releases. And these are other proof points about your expertise and about why you are an industry leader.
Gillian Fox:
Yeah. I love that. And even the way you summarised it, it's almost like the person is instantly elevated.
Lucy Bingle:
Yeah.
Gillian Fox:
And in so many cases in business, the first thing we do before going to a meeting is we check them out on LinkedIn, and we want to see what they look like, we want to have a little look at their background. I know I do it for all my programs. I check out everyone, we send them a message, and then just before the first coaching call, I actually go back onto LinkedIn for a refresh, because it just helps me look at the questionnaire, and then align their background. And I find it incredibly, incredibly insightful. Without it, and sometimes I will get someone without it, and I feel a little bit lost, not knowing anything about them and launching into a relationship.
Lucy Bingle:
Absolutely. And that's the opportunity, isn't it? I mean, you've just told us that story right there, so it's great for you as a research and educating yourself, because you want to know more about these people, but what an opportunity for all these people who are trying to position themselves as industry leaders, or get their next gig, or whatever the case may be. Even if they're at the beginning of their career journey, I mean, I say this at all stages of a career, you need to have your LinkedIn profile sorted, and you need to be proud of where you are, and position yourself properly, and it just opens so doors.
Gillian Fox:
Lucy, share with us something that you brought up and it's called, "LinkedIn for breakfast".
Lucy Bingle:
Yes. My LinkedIn for breakfast. So LinkedIn for breakfast is what I call, it's a little training program that I do in my masterclasses, because I'm not here to create a whole new day job for people. What I'm here to do is teach people how to effectively use the world's largest professional platform to create opportunities. And so therefore, given that I don't want to create this whole new day job, I've developed this thing called LinkedIn for breakfast, which basically means that people should commit to three to four times a week, 20 minutes on LinkedIn. And it's about going onto the platform and engaging effectively. So, making sure that they are connecting with their right target audience, so identifying who it is that they want to speak to and talk to, and build out in their LinkedIn community, and then how they should engage effectively on the platform through best social selling techniques.
Lucy Bingle:
So, what do you need to do? You need to be making sure that you're engaging with what your network's up to, so when you posts your community sharing, so it could be around reward and recognition, it could be around insights and knowledge. And if you are an expert in that space, actually taking time to not just hit the like button, I really, in fact, don't want you doing that; I want you to be using the other emojis, because that's how we actually play the LinkedIn algorithm. So no more like button anymore; use those other emojis that are available to you. And then even go one step further, and actually write some commentary, because we all have social media fatigue, okay? So doing those interactions where you are hitting the celebrate button, or the love button, or whatever the case may be is not enough; you need to find your voice on LinkedIn, and this is really how you set yourself apart from everybody else.
Lucy Bingle:
So if you have got people within your LinkedIn network that are sharing knowledge that you know a lot about this is your moment to shine, to actually wrap some commentary around that, share your insight and opinion, celebrate the successes of your clients, your peers, your prospects, that also will keep you front and center, and is really important for business development. And also, celebrate the successes of your coworkers and colleagues, because that shows employee advocacies, and that you're a really great brand advocate for the organisation that you work for. So all these little things that you do three to four times a week should only take you 20 minutes, but they're really important because they actually keep you front and center, so that when commercial opportunities come up, people think about you and that's what it's all about.
Gillian Fox:
Yeah. That's so interesting about the like button, because LinkedIn, sometimes I get very confused, because we have Facebook and it has hearts, and likes, and birthdays, and so does LinkedIn, but I kind of feel like they're very different platforms and this is your business persona. And even though we do have a business, Your Brilliant Career Facebook, it's much more playful than what we would put on LinkedIn.
Lucy Bingle:
Yeah, absolutely. So the reason I need you to use those other interactions is that it sends this message to the Mr. LinkedIn Algorithm Man, that you are an insightful purposeful LinkedIn use user. So if you are taking the trouble to actually pause, read the post, then determine if it's insightful, if it's a celebration moment, if it's a love moment, or if it's curious moment, or if it's a support moment, that sends this message that you've actually taken time to engage on the platform in a thoughtful way, and the algorithm then plays in your favour. It will deliver up more of that insightful news, but it will actually also reward you by pushing more of your content out there.
Gillian Fox:
Let's move on to recommendations.
Lucy Bingle:
Yes.
Gillian Fox:
And this can be another ambiguous area. Some people put a lot of effort into it and it does take effort to get a recommendation.
Lucy Bingle:
It does.
Gillian Fox:
So, is it important, Lucy, in 2022, should we be trying to secure and provide recommendations?
Lucy Bingle:
Yes. So I'm a big believer in recommendations, because going back to my initial sort of discussion around, I believe that people want to hire good, kind, nice, quality people that deliver good work, and the best way to demonstrate that you are high value, that you deliver on time, on budget, is by actually getting recommendations from others. So if you have got long term clients, or peers that have seen your work in action, and they will be happy to vouch for you, take the time to reach out to three to five quality connections, and ask for a recommendation. And my tip here is that when you do reach out to either a client, or a colleague, first thing first, you must be connected on LinkedIn, but then you would literally say, "Dear Gillian, we worked together on A, B, C, and we've worked together for a number of years, I'd really love it if you could do a recommendation for me. I have drafted something below”.
Lucy Bingle:
Now, Gillian is delighted to give you that recommendation, because you have worked for a long time together. And she has seen how great, deliver work, etcetera. But she's also quite happy because she's really time poor, and busy and you've actually drafted something. But you've also said in that message, "Please feel free to edit it, or write your own recommendation". But it also gives you that opportunity to hone in on the skills that you are trying to highlight, or the area of your business that you really want to put a lens on. So, if they do edit it, that's absolutely fine. But more times than not, they're actually quite happy to go with the flow there and use that. And it sort of just allows you to really solidify the mind of the visitor, what you do, how you help, the challenges you solve, etcetera.
Gillian Fox:
Yeah. I think it's a great suggestion. The easier, the more likely people are going to follow through and help you because quite often, it's not that they don't want to, it's just that people are busy.
Gillian Fox:
So this final tip is about attracting the right people, and one of the reasons I put that on there, Lucy, I remember many years ago, this extraordinary example where someone just shared this story with me where two women were going for a board position, and it was very close in terms of their credentials, and what they could bring to the discussions and the whole experience. One of the tipping points of the woman getting it is that she had better connections. She had a lot more senior connections. I'm sure you get a lot of invitations; I get a lot of crazy invitations too. How should we be approaching this? Should we be discerning, or should we be saying yes and building a great big following? What are your thoughts?
Lucy Bingle:
Well, I think differently to most LinkedIn experts on this, I have a feeling. So, I'm very strategic around my connection base. So, for me, I'm very discerning. So, I ask myself a question every time I get a connection request, my question is, "Do I honestly believe that I will work with this person, or that this person will facilitate a work opportunity for me?" And if I can answer yes to one or both, then I will connect with them. But if they're really outside my realm, then no, I don't. Because I have learned that if I grow a strategic, high quality network of people that make sense, where they're either within my industry, or industry influencers, so key decision makers who actually influence decisions that would affect me, then it's a much better network of people. I get better engagement, I get better feedback around the content I'm doing, I get better opportunities coming my way. I'm not into a scatter gun approach, and I don't believe having a huge network actually pays dividends if there's no strategy around it, if that makes sense?
Gillian Fox:
No, it does. Is there any etiquette around it? If someone wrote you a beautiful note and they say, "Lucy, I've been following you, and I really admire you, and I'd love to link in with you", but your business evaluation says we're probably never going to do business together, do you just ignore it or do you write a polite note back or what do you?
Lucy Bingle:
No, look, to be honest, Gillian, I tend to ignore it. So, if it was a very personalised message where I could really see that they took the time to read my articles, or they made reference to this podcast or stuff, I would probably accept them. If they had actually done their research and they were a real believer and follower of what I was doing, then I would probably set them. But most of the time, I'm not getting those types of messages. I'm getting people who are just trying to basically get in my network and become... Because the other thing is a lot of people will join your network, and if you haven't looked at your privacy settings, they then have visibility of all your connections. And so, my other tip here today is make sure you check your privacy settings on LinkedIn, and make sure that you have made your connection list invisible to others, because you don't want people joining your LinkedIn community, and then mining your connections to actually go and reach out and connect with all the people the you've spent years cultivating this community.
Gillian Fox:
Well, look, I think that was incredibly insightful, and we do have five plus, plus ways to dial up our LinkedIn profile in 2022. I think, some great insights around the headline; be specific and a little bit different as well, be really clear why you're on the platform and the way that you're presenting yourself. It's a great opportunity to elevate yourself, and be mindful of the words, the SEO optimisation, because a lot of organisations are actually recruiting through the optimisation as well. So absolutely, that's a huge consideration. And then make the effort to complete it. And I loved your tips about the About page; be personable, be high value, present yourself as high value, write it in the first person, and then take the time for LinkedIn For Breakfast, to actually invest in the tool. If you've got your profile, now you need to be active and spend some time and chase those recommendations. Go get someone to write them if you have to and be mindful of the people that you do attract.
Lucy Bingle:
Yeah, absolutely. That's a very, very good synopsis.
Gillian Fox:
It's amazing that I understood one word the way that I've written it in front of me. But Lucy, thank you so much for taking the time to share these great tips. I think they're so accessible, which is what I love about them. I think people can go away with at least one or two things, and I think that would be a fantastic outcome from today's episode, to just go and tweak their LinkedIn profile so it's a little bit better, and they're more conscious of it because it's such a great career opportunity when we are judging people from that form every single day.
Lucy Bingle:
Yeah. That's absolutely right. Thank you. Thanks Gillian, for the opportunity.
Thanks so much for listening to today's podcast. What fantastic tips from Lucy Bingle who you can find at lucybingle.com.au.
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